MARCEGAGLIA
USA
Munhall, Pa
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The
town of Munhall, Pa., is steeped in tradition.
It's one of the seven original boroughs of Pennsylvania,
and
for the past 100 years, the residents of Munhall
have worked the area's mills. At the turn of the
century, steel was one of the only goods produced
in what is still known as the Steel Valley, a collection
of communities nestled in the heart of the U.S.
Rust Belt.
At one point in history, the region
produced more steel than any other place in the
world.
Today, Marcegaglia USA, Munhall, Pa., preserves
that heritage.
The stainless steel pipe and tubing
and galvanized tubing manufacturer sits on
31 acres off the banks of the Monongahela River,
whose waters snake through the Steel Vallcy.
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From
that facility, 40,000 tons of finished product
are shipped throughoul North and South America.
Along with a handful of remaining metal producers
in the area, Marcegaglia continues the legacy
that was set in place more than a century ago.
"We have quite a bit of available land," says
David Cornelius, president of Marcegaglia USA,
of the Steel Valley property that the company occupies. "It
affords us quite a lot of opportunity to expand."
The Marcegaglia USA operations in Munhall began in 1998, and its production facility
spans 300,000 square feet of covered area. Housed at the Munhall facility are
17 tube mills, four off-line eddy current stations, three cut-off machines, one
pickle tank, one off-line annealing furnace, two straighteners and two polishers.
All of the company's equipment is dedicated to the production of stainless and
galvanized pipe and tubing. Stainless steel ornamental and structural tubing,
including rounds, squares and rectangles, produced at Marccgaglia's parent company
operations in Italy, are also inventoried in Munhall.
A family affair
The production taking place in Munhall borrows from the area's years of production
expertise, but it largely inherited its business and production savy from Steno
Marcegaglia and his son Antonio, the company's chairman and CEO, respectively.
Steno Marcegaglia founded the company in 1959 in Gazoldo degli
Ippoliti,Italy. In his late 20s, he partnered with a friend and began to manufacture
slides for roller shutters. They initially hired two employees, but in the
matter of just a few short years the number of staff had to increase significantly
in order to start production of tubes from hot-rolled strip. With an innate
business sense, a natural progression toward bigger and better operations ensued.
Product ranges and quality increased as new equipment was incorporated into
the Italian operations. Likewise, the reach of the company expanded as acquisitions
outside of Italy began 10 take place.
What's now an international steel making company started as a mere craftsman
shop. As time passed, its humble beginnings led to 47 plants, 49 sales offices,
150 agencies, 3.5 million square meters of manufacturing area, 4.5 million Ions
of annually produced steel and 6,000 employees worldwide. Steno Marcegaglia Iearned
how to set his company apart from the competition when it was just a small operation,
and now he's applying thc same tactics to his much larger company.
"Having grown a business from scratch into a mullibillion dollar company
is something that few individuals or families have accomplished" says Cornelius. "I
think that the pride of that accomplishment carries through to all of the employees
who continue the tradition of hard work and growth."
In the near-decade that the Marcegaglia Munhall operations have been producing
tube and pipe, it's been clear that its capacity for success is hereditary. "When
the Marcegaglias first bought the U.S. company in the early 1990s, the stainless
steel industry was mature, but there were plenty of opportunities for growth," Cornelius
explains.
"There was consolidation beginning to take place in the industry, leaving
only the most efficient producers still here today. We were able to remain one
of the leilding producers in North America."
As mills closed shop in other parts of the country, Marcegaglia USA continued
to grow. Its roots are embedded in a commitment to providing quality and service
by controlling costs and improving production efficiencies. The Marcegaglia family
places emphasis on attention to detail - especiallly, as Cornelius notes, "doing
the little things right."
He says, "Remaining a family-owned company is a benefit in the fact that
the decision-making time is instantaneous," says Cornelius. "[The Marcegaglias]
are the people that make the investment decisions,and we don't have to wait for
a long period of time for a decision. We can move quickly compared to other large-sized
companies that have many more layers of management involved in the decision making
process."
Often family-run businesses don't reach the size of a company such as Marcegaglia.
And as an international company, Marcegaglia's customers are able to benefit
from the vast array of resources and experience that it has compiled over the
years. The company is able to purchase on a global basis and supply a diverse
range of steel products from plants best suited for the required application.
Paternal partnership
The original principals that the company was founded on are still in the forefront
of Mareegaglia's operations. But, with that firn conviction to stick to its
traditional business philosophies, Marcegaglia also exhibits a desire to move
forward in a technological sense.
"The owners have always believed in reinvestrnent to promote and sustain
the growth of the company," says Rob Yepsen, vice president of sales at
Marcegaglia USA. "The company is a leader in
developing new technologies in the transformation of steel products, which has
been an important factor in the company's success. In addition to advancements
in technology, however, Marcegaglia's success can also be measured through traditional
financial performance, sueh as net income and EBITDA, as well as the volume growth
and increases in our customer base.
"We recently added our seventh and eighth Iaser welding systems for the
production of stainless steel tubes and pipes, which is the most recent technology
available for welding tubular products," saysYepsen. "We didn't develop
the Iaser welding technology, of course, but we're one of the leaders of applying
that application to steel tubes and pipes. Our personal technologicaI expertise
can be found in the group's own engineering company that develops the mills that
we run the steel through." Prior to the addition of the laser welding systems,
tubes were GTAW-welded. Today, the production rate is significantly faster.
To maintain its forward momentum, the company plans to add another high frequency
welding mill. It will add another 15,000 tons per year in capacity and is to
be commissioned around the end of 2008.
Through its engineering company and the incorporation of new equipment, Marccgaglia
also plans to expand its size range at the Munhall facility, which will allow
its products to enter new market segments. Those of interest include the beverage
industry, as well as the pharmaceutical industry. Currently it offers outer diameters
ranging from 5/8 inches to 12.75 inches and wall measurements from 0.028 inches
to 0.25 inches. As equipment and technology allows, offerings will ultimately
grow.
In terms of change, the physical landscape of the Steel Valley isn't apt to be
altered, barring a phenomenal event, of course. With respect to the manufacturing
backbone of the area, a tradition of steel production will inevitably continue.
But thanks to a legacy that has been building for more than half of a century,
the Marcegaglia company is able to grow with the times while its original philosophy
remains intact.
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